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Course Information

Principles of Marketing (ACG 216)

Term: 2023-24 Academic Year Fall Semester

Faculty

Lucinda M. Tomchee
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Schedule

Tue-Thu, 7:00 PM - 8:30 PM (8/21/2023 - 12/15/2023) Location: TNP

Description

An introductory course in marketing which covers the evolution of modern management toward a marketing-oriented view of business; emphasizing the fundamental principles of the “marketing concept”; and integrating concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising and promotion. Offered: Fall