Help

Course Information

Principles of Marketing (ACG 216)

Term: 2022-23 Academic Year Fall Semester

Faculty

There is not currently a faculty member for this course

Description

An introductory course in marketing which covers the evolution of modern management toward a marketing-oriented view of business; emphasizing the fundamental principles of the “marketing concept”; and integrating concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising and promotion. Offered: Fall