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Course Information

Principles of Marketing (ACG 216)

Term: 2020-21 Academic Year Spring Semester

Faculty

Joseph L. Mora
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Schedule

Wed, 6:00 PM - 8:40 PM (1/25/2021 - 5/13/2021) Location: CHINL BLDGF 119

Description

An introductory course in marketing which covers the evolution of modern management toward a marketing-oriented view of business; emphasizing the fundamental principles of the “marketing concept”; and integrating concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising and promotion. Offered: Fall