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Course Information

Hospitality & Toursim Marketing (CUL 416)

Term: 2024-25 Academic Year Fall Semester

Faculty

Brian G. Tatsukawa
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Schedule

Tue-Thu, 10:30 AM - 11:45 AM (8/19/2024 - 12/13/2024) Location: MAIN CUL HC

Description

Students develop actual marketing campaign for business within hospitality industry. Emphasis on (a) analysis of market, competition and product, (b) planning financial budget and (c) developing short-term and long-range strategies to achieve desired profit through effective advertising, sales and public relations plan. Offered: Fall, Spring