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Course Information

Principles of Marketing (MKTG 216)

Term: 2024-25 Academic Year Fall Semester

Faculty

Ursula M Pawlowski
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Description

An introductory course in marketing which covers the evolution of modern management toward a marketing-oriented view of business; emphasizing the fundamental principles of the “marketing concept”; and integrating concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising and promotion. Offered: Fall.