Description
This course addresses how to design and implement the best combination of marketing efforts to carry out a business strategy in its target markets. This course will cover the understanding of how the business can benefit by creating and delivering value to its customers, and stakeholders, and skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives. Business and consumer behavior and the way organizations respond to such behavior through the planning, pricing, promotion, and distribution of goods and services. Covers competencies 1,2,4,5,8,9.