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Course Information

Adverstising & Public Rel. Strateg. (ADM 203)

Term: 2018-2019 Academic Year Spring Semester

Faculty

Marlene Herrera Thomas-Herrera
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Schedule

Mon-Tue, 5:00 PM - 6:30 PM (1/22/2019 - 5/16/2019) Location: ALAMO ALAMO

Description

This course will provide students with the knowledge of how to present a business to the public and will teach students about the tools available that will give business documents/publications a polished and professional appearance. Students will produce their own business cards and brochures, write a newsletter, and produce a publication that profiles the students at Navajo Technical University. These projects will create an understanding of the importance and usefulness of marketing as a strategy in the marketplace. Offered: Spring