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Course Information

Adverstising & Public Rel. Strateg. (ADM 203)

Term: 2012-13 Academic Year Spring Semester

Faculty

Joann G. Becenti
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Schedule

Mon-Wed-Fri, 10:00 AM - 11:00 AM (1/22/2013 - 5/15/2013) Location: MAIN TECH 316

Description

This course will provide students with the knowledge of how to present a business to the public and will teach students about the tools available that will give business documents/publications a polished and professional appearance. Students will produce their own business cards and brochures, write a newsletter, and produce a publication that profiles the students at Navajo Technical University. These projects will create an understanding of the importance and usefulness of marketing as a strategy in the marketplace. Offered: Spring